Rescue dogs and the U.S. livestock industry

rescue dogs
Rescue dogs coming into the U.S. from Asia are causing some concern for pork producers, who are worried about Foreign Animal Diseases tagging along for the ride and infecting U.S. herds, which would be disastrous. (Photo from nationalhogfarmer.com)

Rescue dogs and foreign animal diseases are not something I ever expected would combine in the same story. However, a recent assignment for the National Association of Farm Broadcasting brought the two previously unrelated issues face-to-face. The National Pork Producers Council is alarmed at the number of rescue dogs coming into the U.S. from countries currently battling a serious Foreign Animal Disease outbreak.

The potential is there for some of those FADs to ride along with the dogs, either on the coats or equipment like dog crates as the animals enter the country. Liz Wagstrom is the Chief Veterinarian for the NPPC, and she says they’re especially concerned about animals coming in from Asia.

“Rescue dogs are being brought into the U.S. from Asia after being rescued out of wet markets or the meat trade,” Wagstrom said. “They could be contaminated with blood, urine, or manure, which could carry something like African Swine Fever, Foot-and-Mouth Disease, or Classic Swine Fever.”

The dogs themselves aren’t susceptible to those diseases. However, Wagstrom says they could carry contamination on their coats, in their bedding, or even dog dishes and toys they came into the country with could get contaminated.

“Our concern is those rescue dogs could enter the United States, be adopted by someone on a farm, and be carrying a virus,” she said. “The crates they ride in, or other items like dishes and toys could be contaminated. That could lead to disaster.”

Dr. Liz Wagstrom is the Chief Veterinarian for the National Pork Producers Council. (Photo from Twitter.com)

Not only are domestic herds at risk, but if crates or other items aren’t properly disposed of and feral pigs get into or near them, that will also spread disease quickly. “We feel that if these animals are coming in, we need rules in place to do it safely,” she said.

Which government agency has jurisdiction over this is a “confusing issue.” The vast majority of dogs come into the country with their owners, and those dogs fall under the authority of the Centers for Disease Control and Prevention. Hagstrom, a long-time veterinarian, says the CDC is “basically looking to see if those dogs have a rabies vaccination.”

Dogs that come in for resale fall under the U.S. Department of Agriculture authority. However, she points out that most of that authority focuses on animal welfare. A very small number of dogs coming into the country get evaluated as a possible risk to livestock.

“That would be herding dogs from certain areas that get evaluated for tapeworms,” she says. “It might also include dogs from the new areas of the world infected by screwworms. We think the USDA definitely has the authority to expand their oversight of the dogs that come in either for sale or adoption.

“A Foreign Animal Disease outbreak in the U.S. will immediately shut down all trade,” Wagstrom said while on the phone from Arizona, “which means we’d have a lot of extra animals on hand.

“Even if it was African Swine Fever that only impacted hogs, we have trading partners that may question milk, meat, and poultry exports,” she added. “The depressed prices for pork will likely put downward pressure on the price of beef, poultry, and dairy products.”

That means a Foreign Animal Disease of any kind will be a multi-billion-dollar hit to U.S. livestock, but it might not stop there. There’s a potential hit to the soybean industry because pork is a big part of its market. “It could have a devastating impact on U.S. agriculture as a whole,” Hagstrom says.

She says NPPC has studied the Animal Protection Act, which gives USDA authority over animals, their conveyances, bedding, and animal feed if they could potentially harm the livestock industry. If the agency was concerned about just dog diseases, then USDA doesn’t have the authority.

“However, because we’re talking about the health of the livestock industry, we believe they have the authority to write rules on how to safely bring the dogs into the country,” she says. “We do understand they’re being rescued from some horrific conditions in many cases. If they’re coming in to be rescued, let’s make sure they’re coming safely.

“Let’s get them quarantined and make sure they get washed,” Hagstrom says. “We also need to make sure their crates, bedding, and anything else that came into the country are properly disposed of. That will make it a win-win for both the dogs and U.S. livestock.”

To give ourselves the best chance of keeping the livestock industry safe, NPPC says we need more agricultural inspectors at ports of entry into the U.S. Last year, the government authorized over 700 new ag inspectors and 60 K-9 teams. However, the Coronavirus put a damper on those plans.

“Those new positions were funded by user fees on international airline tickets and international cargo,” she said. “Those fees went away because of the 95 percent decrease in international travel brought on by COVID-19 in 2020. That meant we had to work through the appropriations process to keep those inspectors funded at the current level.”

NPPC and other organizations are back at the appropriations table and asking for additional funding to continue to increase the number of agricultural inspectors as travel hopefully gets back to normal levels.

Chicken Wings and the Super Bowl – we love them both

Chicken wings and the Super Bowl go together like Abbot and Costello, socks and shoes, and w(h)ine and cheese (that last one is mostly for Packer fans – but I digress). The National Chicken Council says when Americans get together to watch the Tampa Bay Buccaneers play the Kansas City Chiefs on Sunday, February 7, a lot of us will chow down on chicken wings. The good news is there will be plenty of wings available for everyone.

Tom Super is the Senior Vice President of Communications for the NCC, a 16-year-veteran of the position. He says America’s obsession with chicken wings and the Super Bowl has grown a lot in recent years. They are projecting Americans will scarf down a record 1.42 billion chicken wings to celebrate this year’s Big Game.

Chicken wings and the Super Bowl
We love our chicken wings and the Super Bowl. Americans really seem to love them at the same time and will eat a lot of them on Super Bowl Sunday. (photo from narcity.com)

“That’s up two percent from last year,” he says, “and that’s despite the complications brought on by COVID-19. When we put together our recent chicken wing report for the Super Bowl, I thought for sure we’d see a decline in the number of wings Americans will eat.

“COVID has been very hard on restaurants,” Super said. “When talking to folks in the industry, when looking at the demand numbers, and when looking at the price of wings and all the other factors involved in consumption, they’ve never been a hotter product.”

Chicken wings had an advantage over a lot of other foods served at your local restaurants. Super points out that restaurants like wing joints and pizza places were built around takeout and delivery. When indoor dining was limited or shut down, those places didn’t have to change their business model as much as other establishments. They kept right on going with carryout and delivery orders while other restaurants completely shut down.

“Wings travel well, and they hold up during delivery conditions,” he said. “They also align with consumer desires for comfort food during COVID-19.”

Chicken farmers did a great job maintaining their production through 2020, and Super says there wasn’t much of a production drop-off compared to the previous year. There should be an adequate supply level to accommodate Super Bowl fans across the country.

So, let’s put some perspective on how many chicken wings make up that estimated 1.42 billion wings that we’ll eat on Super Bowl Sunday. In simple terms, that’s a lot of chicken.

“If you were to line them up end-to-end, it would circle the entire circumference of the Earth three times,” Super says. “If you laid them end-to-end from Arrowhead Stadium in Kansas City to Raymond James Stadium in Tampa, Florida, they’d stretch back-and-forth 19 times.

chicken wings
The Super Bowl and chicken wings go together like Tom Brady and Patrick Mahomes will on Sunday, February 7, at Raymond James Stadium in Tampa, Florida. (Photo from washingtonpost.com)

“Let’s look at it another way,” he added. “Let’s assume that Kansas City Chiefs coach Andy Reid could eat three wings in a minute – and yes, the actual number is probably higher – but if he ate three every minute, it would take him more than 900 years to eat 1.42 billion chicken wings.”

Some Americans are bone-in chicken wing eaters, while others prefer the boneless wings. What type of wings do the majority of football fans prefer?

America’s favorite sauce for our wings might not be what you think it is.

“We should let people know that there will not be a shortage of wings this year,” Super said. “Restaurants, food service, and retailers started pulling wings out of cold storage as far back as November to prepare for the big day.”

If there is a rush on chicken wings in the days and hours before Super Bowl Sunday, Super has this bit of advice: “Don’t wait till the last second,” he says. “That’s my advice.”

Minecraft – Dairy Industry Thinking Outside the Box

Minecraft. The chances are good that you know what it is if you have kids. Would it surprise you if I said the dairy industry was thinking outside the box and turning to a video game such as Minecraft to help promote its products? Dairy Management Incorporated held a press conference recently to announce a partnership with four of the most influential gamers in the world to promote itself to people in “Gen Z (early teens to early 20s).”

The idea started growing late in 2019 when the dairy industry found out that per-capita dairy consumption hit its highest level in 60 years. America hasn’t consumed this level of dairy products since 1960, so the question is how to keep this trend going into the future? Dairy Management Incorporated CEO Tom Gallagher says you reach out to younger people on platforms where they already engage with each other.

Minecraft
The U.S. dairy industry is partnering with four of the most popular Minecraft gamers in the world to promote their products to the next generation of consumers. (Photo from theverge.com)

Dairy industry sustainability is another key driver in the new idea. “The businesses of dairy, such as the co-ops, the processors, and the manufacturers, have collectively set the goal of becoming carbon neutral by 2050,” Gallagher said.

“Dairy Management’s role in that is to support the environmental science, communications, and other relationships in achieving that goal,” he added. “While sustainability is important, it also has to be profitable for the industry. We are working on several different test cases on various farms to prove that profitability is possible, or what might need to change to make sustainability profitable.”

Gallagher said there is no sustainability without profitability. Without improving sustainability, farmers and the entire industry will likely be subject to very pejorative regulations in the future. It’s a chance for the industry to be proactive and avoid excessive regulations.

So how does Minecraft fit into the discussion? DMI had five college interns over the past summer who were in their low 20s and MBA students. DMI gave them the challenge to figure out how they would promote dairy sustainability to Gen Z if they had 10 million dollars to do the job. The students came up with the idea of promoting dairy through the video games that Gen Z plays.

Minecraft
Dairy Management Incorporated is thinking “outside the box” in coming up with new methods to promote dairy to the next generation of consumers, one of which is using the popular video game Minecraft. (photo from lakenormanpublications.com)

Joanna Hunter is the Executive Vice President of Communications with DMI, who says the dairy industry will work with four of the most well-known Minecraft gamers in the world. It’s a chance to reach the Gen Z audience through a platform they’re already engaging in.

“We are going to work directly with four gamers who combine for more than 120 million followers,” she said. “Each of the influencers will take part in a virtual visit to dairy farms of different sizes and locations across the country, and every farm will have its own sustainability practices.

“After that virtual visit, the gamers will take what they learned and build a dairy farm in Minecraft,” Hunter added. “They may challenge each other, or they may challenge their followers to build the best dairy farm.”

The overall goal is for the gamers to engage others in that sustainability story and how dairy farmers are working hard to bring a nutritious and sustainable product to their audience. The gamers will be putting out dairy-related content through November. Hunter says it’s a great time to use the platform for a unique two-way engagement with the intended audience.

This kind of work doesn’t get off the ground without direct support from dairy farmers. Aric DeJager owns and operates Icon Holsteins in Kersey, Colorado. His role will be to provide on-site dairy farm education for the four gamers through FaceTime. Like a lot of folks older than Gen Z, he’s learning about Minecraft from younger relatives.

“I’m learning a lot about the scale of this from my nieces and nephews,” he said. “I’m just figuring out exactly how popular this stuff is. These gamers will have 40 million young and impressionable people watching them build their dairy farms on Minecraft. I’m really excited to see how this goes forward from here.

“I think this is a great step in the right direction,” Jager added.

Gallagher says things are changing, and the industry has to change with the times. The days of three cable TV channels are over, and it’s a new generation of marketing.

“Things like traditional television and cable news just don’t present the same marketing opportunities they once did,” Gallagher said. “We have to go where the people are. Over the next year, we’re going to test some new things, including Minecraft.

“Through GenYouth and Fuel Up to Play 60, we’ll be doing some things with NFL Madden,” he added. “Retailers are starting to create their own media cloud as the more traditional forms of advertising have declined in their reach a bit. Companies like Quaker have gone to 70 percent digital advertising, with more and more retailers following suit.

“As retailers continue to test their own channels, we’ll be doing more and more testing with them,” Gallagher added.

Dairy industry sustainability is another key driver in the new idea. “The businesses of dairy, such as the co-ops, the processors, and the manufacturers, have collectively set the goal of becoming carbon neutral by 2050,” Gallagher said.

“Dairy Management’s role in that is to support the environmental science, communications, and other relationships in achieving that goal,” he added. “While sustainability is important, it also has to be profitable for the industry. We are working on several different test cases on various farms to prove that profitability is possible, or what might need to change to make sustainability profitable.”

Gallagher said there is no sustainability without profitability. Without improving sustainability, farmers and the entire industry will likely be subject to very pejorative regulations in the future. It’s a chance for the industry to be proactive and avoid excessive regulations.

So how does Minecraft fit into the discussion? DMI had five college interns over the past summer who were in their low 20s and MBA students. DMI gave them the challenge to figure out how they would promote dairy sustainability to Gen Z if they had 10 million dollars to do the job. The students came up with the idea of promoting dairy through the video games that Gen Z plays.

Joanna Hunter is the Executive Vice President of Communications with DMI, who says the dairy industry will work with four of the most well-known Minecraft gamers in the world. It’s a chance to reach the Gen Z audience through a platform they’re already engaging in.

“We are going to work directly with four gamers who combine for more than 120 million followers,” she said. “Each of the influencers will take part in a virtual visit to dairy farms of different sizes and locations across the country, and every farm will have its own sustainability practices.

“After that virtual visit, the gamers will take what they learned and build a dairy farm in Minecraft,” Hunter added. “They may challenge each other, or they may challenge their followers to build the best dairy farm.”

The overall goal is for the gamers to engage others in that sustainability story and how dairy farmers are working hard to bring a nutritious and sustainable product to their audience. The gamers will be putting out dairy-related content through November. Hunter says it’s a great time to use the platform for a unique two-way engagement with the intended audience.

This kind of work doesn’t get off the ground without direct support from dairy farmers. Aric DeJager owns and operates Icon Holsteins in Kersey, Colorado. His role will be to provide on-site dairy farm education for the four gamers through FaceTime. Like a lot of folks older than Gen Z, he’s learning about Minecraft from younger relatives.

“I’m learning a lot about the scale of this from my nieces and nephews,” he said. “I’m just figuring out exactly how popular this stuff is. These gamers will have 40 million young and impressionable people watching them build their dairy farms on Minecraft. I’m really excited to see how this goes forward from here.

“I think this is a great step in the right direction,” Jager added.

Gallagher says things are changing, and the industry has to change with the times. The days of three cable TV channels are over, and it’s a new generation of marketing.

“Things like traditional television and cable news just don’t present the same marketing opportunities they once did,” Gallagher said. “We have to go where the people are. Over the next year, we’re going to test some new things, including Minecraft.

“Through GenYouth and Fuel Up to Play 60, we’ll be doing some things with NFL Madden,” he added. “Retailers are starting to create their own media cloud as the more traditional forms of advertising have declined in their reach a bit. Companies like Quaker have gone to 70 percent digital advertising, with more and more retailers following suit.

“As retailers continue to test their own channels, we’ll be doing more and more testing with them,” Gallagher added.